Introduction

Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.

100+

Over 100 Medias

450+

Over 450 Exhibitors

15000+

Over 15,000 Buyers

Wine to Asia 2024｜Seize the Opportunity to Connect with Vibrant Markets

Wine to Asia 2024 will be held on May 9-11, 2024 at Shenzhen Convention & Exhibition Center (Futian), which is dedicated to providing an efficient one-stop business transaction and promotion platform for the wine and spirits industry and market services for global exhibitors and professional visitors, and focusing on the market and trends.

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2024 Exhibitor Spoiler｜Fairytale Switzerland, what kind of wine is hidden?

Wine to Asia 2024 will cooperate with Kejia (Shanghai) Wine Management Co., Ltd, which specializes in importing high-quality Swiss wines, to bring the best of Swiss wines to buyers and professionals who come to the exhibition. Here, you will have the opportunity to discover rare, high-quality Swiss wines, and there will also be a professional masterclass conducted by Christina Lee, the official ambassador of Swiss wines!

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2024 Exhibitor Spoiler｜Serbian National Pavilion Debuts at Wine to Asia

Wine to Asia is honored to join hands with Wine Vision by Open Balkan to present the best wines from Serbia at Wine to Asia 2024. Both parties aim to showcase the best of the Balkan wines through the international platform of Wine to Asia, and to give Asian buyers and professionals a deeper understanding of this precious region.

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2024 Exhibitor Spoiler｜Wine to Asia Welcomes the Debut of the Georgian National Pavilion

Its unique charm and rich history and culture have made it highly respected globally, and its distinctive flavor and winemaking process have attracted more and more wine merchants and wine-tasting enthusiasts. At this year’s Wine to Asia, we are particularly honored to be able to showcase the unique charm of Georgian wines to a large number of professional visitors from China and Asia, and to contribute to its development in the Chinese market.

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Preview｜Wine to Asia 2024 ICE/ITA Italy Pavilion with the First Italian Master of Wine in China

One of the highlights of this exhibition – ICE/ITA Italy Pavilion, officially organized by the Italian Trade Agency, will bring 50 Italian exhibitors together to present high-quality Italian wines. At the same time, Andrea Lonardi MW, the first Italian Master of Wine to appear in China, will host a masterclass to guide guests to experience the uniqueness and irreplaceability of Italian wines.

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Shenzhen

After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China.