The signs of recovery in mid – and high-end wine consumption in China


The recovery of the demand for premium wines, some wine merchants said might because of compensation psychology

According to a Chinese wine-industry media, during the epidemic period, the wines priced at 200-800 yuan were popular, even some premium wines were sold. Wine merchants said with the outbreak eased in late February and early March, some high-end wine consumption was recovering.

“Orders started around February 28, as people is slowly returning to work, the consumer of premium wines are gradually recovering their demand after returning to work.” The wine merchant said the reason for this phenomenon might because of consumers’ compensation psychology, “not means that consumers will buy a lot of wine, but they will choose slightly more expensive or better quality products, even if they only buy one bottle.”