Driven by both the rising awareness of Chinese consumers about healthy drinking of alcoholic beverages and the scaling up of the domestic local alcoholic beverage industry, the development of the Chinese alcoholic beverage industry has been in a process of continuous exploration, adjustment and progress. With the growth in the number of consumers, the gradual establishment of consumer awareness, and users always aspiring for higher-quality consumption and services, a variety of traditional alcoholic beverages, such as wines and spirits, are facing a trend of changing demand.


At this moment, we should pay attention to the trend and grasp the opportunity to find the direction for brand business growth in the new year and accurately connect with dynamic markets and dynamic buyers to obtain more business opportunities.



Wine to Asia 2024 will be held on May 9-11, 2024 at Shenzhen Convention & Exhibition Center (Futian), which is dedicated to providing an efficient one-stop business transaction and promotion platform for the wine and spirits industry and market services for global exhibitors and professional visitors, and focusing on the market and trends. The exhibition unites key players and influencers in all areas and chains of the wine and spirits industry to create a series of diversified, in-depth, high-quality online and offline activities, bringing cutting-edge trends and first-hand dynamics of wineries and brands to the Chinese market.




The first edition of Wine to Asia was held at the Shenzhen Convention and Exhibition Center from May 11-13, 2023, attracting more than 15,000 professional visitors and industry professionals. By analyzing the data of the visitors at the show in 2023, the professional visitors came from different channels in the wine and related food and beverage industry, representing different segments of the population and different levels of demand, among which 60% of the visitors were the purchasing decision makers or advisers.



At the same time, the audience mainly comes from Greater Bay Area cities, as well as from Beijing, Shanghai, Fujian, Sichuan, Zhejiang, Guangxi, Hubei, Shandong, Jiangsu, Hunan, Henan Province and other places. Connecting the whole country from Shenzhen to Asia, the event will gather global exhibitors, industry professionals and purchasing decision makers to actively promote international cooperation and exchange on the Wine to Asia platform.


Sol Asensio, Rutini Winery Export Director stated that, “Wine to Asia, even in its first edition, is already one of the best wine shows in Asia. It is a specialized show where buyers can find wines from all regions of the Old and New World”.         


From the Old World to the New World, from the European continent to the South American continent, from the Northern Hemisphere to the Southern Hemisphere, from the centuries-old “classics” to the unique “new stars”, Wine to Asia 2024 will bring together Chinese and foreign national and regional pavilions and a large number of high-quality independent exhibiting wineries and brands.

Wine to Asia will continue to explore the Living Wine Area and the YGC Chinese Winemakers Area, and the Low/Non-Alcohol Area will be developed to bring more experiences.





As one of the important sections of the exhibition, Wine to Asia will build a leading platform for industry pioneers to communicate, transfer knowledge and share cutting-edge market dynamics. It will gather influential industry lecturers, professors from wine colleges, winemakers, brand representatives and master sommeliers, etc., and organize and plan a number of masterclasses, themed tastings, and innovative and inspirational forums by authoritative associations from around the globe.




From May 1 to 11, Wine to Asia 2024 will join hands with various associations and official organizations to launch the much-anticipated Wine to Asia Greater Bay Area Wine Week, which will create a linkage with the entire Greater Bay Area and comprehensively promote the development of the wine consumption scene and lifestyle. Focusing on the wine consumption scene, it will tap into the diversity and showcase the history, culture and art of winemaking of various types of wines.



Wine to Asia Shenzhen International Wine & Spirits Fair is organized by Vinitaly/Veronafiere S.p.A., and Shenzhen Pacco Culture Communication Co., Ltd. The first edition of Wine to Asia was held in 2023 and attracted tens of thousands of professional visitors.


Vinitaly, Wine to Asia and Wine South America, which are also under the umbrella of Veronafiere S.p.A., are all scheduled for 2024.


Global Coverage

AROUND THE WORLD


Vinitaly

Verona, Italy

April 14-17, 2024


Wine to Asia 

Shenzhen, China

May 9-11, 2024


Wine South America 

Bentugon Salves, Brazil

September 3-5, 2024



Shenzhen is located at the mouth of the Pearl River Delta, which includes Shenzhen, Hong Kong, Macao and Guangzhou. As the cornerstone of the Guangdong-Hong Kong-Macao Greater Bay Area Initiative, Shenzhen is the key link between the 11 cities of the Greater Bay Area, the “choke point” connecting Hong Kong, Macao and the other eight cities of the Greater Bay Area, and the foundation for building the future “metropolis” of industry, finance, media, innovation and wealth creation in the world.


As a premier trade event, Wine to Asia 2024 will be held at the Shenzhen Convention and Exhibition Center (Futian), the city center of Shenzhen. Located in the heart of the Central Business District of Shenzhen’s Futian District, the venue is ideally situated in the heart of the city, surrounded by a cluster of commercial buildings, with an innovative spatial design, and easily accessible by public transportation, making it one of the city’s iconic landmarks.


Wine to Asia will also carry out special thematic activities in more sections, and more exciting content will be online soon, so stay tuned!