Wine to Asia 2024 will be held from May 9 to 11 at Shenzhen Convention and Exhibition Center (Futian). One of the highlights of this exhibition – ICE/ITA Italy Pavilion, officially organized by the Italian Trade Agency, will bring 50 Italian exhibitors together to present high-quality Italian wines. The scale of the Pavilion is grand, spanning the major regions and styles of Italy in the North, Middle and South. At the same time, Andrea Lonardi MW, the first Italian Master of Wine to appear in China, will host a masterclass to guide guests to experience the uniqueness and irreplaceability of Italian wines.
Italian wines have always been an important part of the global wine market. In recent years, in the Chinese market, Italian wines have seen significant market growth in sparkling and white wines, in addition to the traditional strengths of red wines. From refreshing and delicious sparkling wines to complex and full-bodied red wines, Italy has a myriad of native grape varieties, with each region possessing significant regional characteristics and stylistic differences
The Italian Pavilion can be divided into four main highlights: 50 exhibitors, themed masterclasses created by the first Italian Master of Wine to come to China, an exciting tasting area, and a hospitality display area.
50 boutique wineries spanning the different regions of Italy’s North, Center and South, hitting the exclusive charms of the Apennines in one go.
List of Italian Pavilion Exhibitors
CASA PALADIN VP SPA
GUERRIERI
ITALYBE S.R.L.
SOCIETA’ AGRICOLA LATIUM SS DI MORINI & C.
SOCIETA’ AGRICOLA MONTALBERA S.R.L.
AZIENDA VITIVINICOLA BERTA PAOLO
VIANO MICHELE
CANTINE SGARZI LUIGI SRL
AZIENDA AGRICOLA ELENA FUCCI
SOLOPERTOVINI SRL
RIVE DELLA CHIESA
TENUTA FERRATA – GREEN PROJECT SOC.AGR. A.R.L.
AZ. AGR. BERTOLDI
LEONE ALATO SPA
BERLUCCHI FRANCIACORTA
NOVARIPA
STESSA TERRA SCARL
CANTINE LA VITE SOCIETA’ COOPERATIVA AGRICOLA
ITALIAN TRADE AGENCY
CASCINA CHICCO SOCIETA’ AGRICOLA SEMPLICE
MICHELE SATTA
PALMENTO COSTANZO
CANTINE BONACCHI
DONNA ENRICA ITALIAN WINES
AZ. AGR. PIAN DELLE QUERCI SOCIETÀ AGRICOLA
MANSALTO
LUIGI BOSCA & FIGLI S.P.A.
SOCIETÀ AGRICOLA N.A.E S.R.L
AZIENDA UGGIANO
AZ AGR RINALDI VINI DI RINALDI ANDREA
VILLA CANESTRARI SOCIETA’ AGRICOLA S.R.L.
TENUTE FALEZZA FAMILY SOCIETÀ AGRICOLA SEMPLICE
TENUTE FALEZZA
CONSORZIO CHINA PROMOTION
CONSORZIO CHINA PROMOTION
MAGGIO VINI SAS
SELLA DELLE SPINE DI CAGGIANO EUGENIA
TENUTA DI ANGORIS SOCIETA’ AGRICOLA SRL
DOMUS VINI
SAVIAN WINEMAKER
ORNELLA BELLIA & COL DE MAR
PASQUA VIGNETI E CANTINE SPA
PASQUA VIGNETI E CANTINE SPA
CADIS 1898
SANSILVESTRO – COSTA DI BUSSIA
BRANDLAND SRL
CIGNOMORO SRL
AGRIMENT ITALIA SRLS
CANTINE CLASSICHE CONSORZIO ITALIANO
AZIENDA AGRICOLA SAN QUIRICO SRL
BAD SPIRITS COMPANY
This year, the Italian National Pavilion has invited the famous Italian Master of Wine, Andrea Lonardi MW, who will be the first Italian Master of Wine to come to China, to bring a wonderful master class – “Italianity” Italian Characteristics: the remarkable uniqueness of Italian wines, which will be an excellent opportunity to have a close exchange and learning with world-class tasting experts.
The term “Italianity” was coined by Andrea Lonardi and is the title of his forthcoming book on the uniqueness of Italy’s most important wine regions, and in this masterclass Andrea will guide you through the discovery of some of Italy’s most fascinating indigenous grape varieties and wine regions, from the Alps to Sicily. Andrea will also guide you through the discovery of Italy’s most fascinating indigenous grape varieties and wine regions (from the Alps to Sicily), and deepen your understanding of the individual styles of wines and the stories behind them. It’s a show of colors, aromas, acidity and tannins, and the talented Italian winemakers make these places and stories unique.
This year’s Italian National Pavilion has been designed with a special tasting area, where the Italian Master of Wine Andrea Lonardi MW, well-known lecturers and sommeliers in China will be invited to create a series of interesting mini-tasting events. Whether you are a professional buyer or an experienced wine lover, you will be able to explore the multidimensional Italian fine wines here.
The Italian National Pavilion will have a special reception area, where videos of Italian regions will be played on a loop, and where you can meet with the staff of the ITA to discuss the unlimited business opportunities related to Italy.
No matter which part of Italian wine you are curious about, this is the perfect place to explore! Don’t miss this rare event, let’s explore the colorful world of Italian wines together and welcome an unprecedented blend of taste experience and business opportunities!
