Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 500 Exhibitors


Over 20,000 Buyers

20 – 21 Nov. 2020
Wine to Asia- Shenzhen

Wine to Asia debuts offline with TaoWine and Vinitaly China Roadshows

Wine to Asia has started its off-line promotion tour, with more than 50 cities’ roadshows across China from July to early November. The tour, organised by Shenzhen Pacco Communication, has been to several important cities in South China’s Guangdong Province, such as Shenzhen, Dongguan, Huizhou, Guangzhou, Foshan. The trade visitors of each city may reach more than 500 people, mainly distributors and key buyers in the industry.

In September (14-18) Veronafiere will organise together with Italian Trade Agency the third edition of Vinitaly China Roadshow in Shanghai, Xiamen and Chengdu.

Wine to Asia, special guest of these Roadshow, will showcase its features and its trade-focused platform to all visitors during the promotion tour, to connect with diverse and potential consumer markets.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China