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Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 500 Exhibitors


Over 15,000 Buyers

12 – 14 August  2021
Shenzhen World Exhibition & Convention Center


What is Orange Wine?

Fuller bodied with tannic texture, orange wine is made from white grapes fermented with their skins for days, weeks or even months. The process of making orange wine is always “natural” that uses little to no additives and sometimes not even yeast.

Historically, this style dates back centuries. Nowadays, orange wines become popular and represent a relatively small, but very important niche in the global wine market including China.

Wine to Asia 2021 will bring a collection of Slovenian wineries and masterclass “Slovenia – A Natural Wine Paradise” to shed some light on this characterful style in wine world.

Italy Pavilion by Italian Trade Agency with 170 exhibitors, an unmissable annual event for Wine and Spirits industry—— Wine to Asia 2021.

Wine to Asia will return for the second year from 12 to 14 August 2021 in Shenzhen, and based on last year’s success, the ITA/ ICE – Italian Trade Agency will upgrade the exhibition lineup this year, with the number of wineries/associations and brands increasing to 170, bringing together thousands of wines from 16 regions in Italy! In addition, 13 independent Italian exhibitors will also bring premium wines.

A glimpse of Wine to Asia buyer-invitation event

“Wine to Asia 2021 August Countdown and Natural Wine party”, this time was in the city of Shenzhen, in weeknd*, one of the most iconic natural wine bars of Southern part of China.

For this event we invited the owners of Shenzhen’s best art galleries and restaurants, cocktail and whiskey bars, lifestyle KOLs and media. We spent the whole night together with Wine to Asia and weeknd* on sharing the joy of natural wine and presenting the concept of Living Wine.

Stay tuned for more information about Wine to Asia 2021.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China.

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