Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 450 Exhibitors


Over 15,000 Buyers

Wine to Asia to Stage from May 11 to 13, 2023 in Shenzhen

Wine to Asia Shenzhen International Wine & Spirits Fair is going to be unveiled from May 11 to 13, 2023 in Shenzhen Convention & Exhibition Center (Futian) of downtown Shenzhen. Wine to Asia 2023 will stay focused on Shenzhen, the core city of the Greater Bay Area, and maximize its influence on Chinese and even Asian market, presenting an innovative and market-oriented international wine and spirits trade event.

D.O.Ca Rioja Confirmed to Join in Wine to Asia 2023

D.O.Ca Rioja will present an institutional pavilion at Wine to Asia 2023, showcasing wines from about 50 wineries, giving a comprehensive overview of the quality and diversity of the D.O.Ca.

ViniPortugal Confirmed to Join in Wine to Asia 2023

Wines of Portugal delegation will be joined by 10 producers, from 9 major wine regions,  namely, Porto and Douro, Beira Interior, Vinho Verde, Lisboa, Alentejo, Algarve, Madeira, Dão e Lafões, and Península de Setúbal, bringing along with 30+ unique local wine grapes to challenge your taste of difference.

Chinese Local Independent Wineries: Domaine Franco-Chinois Winery and Canaan Winery Confirmed to Join in Wine to Asia 2023

At Wine to Asia 2023, Domaine Franco Chinois and Canaan Winery will showcase a total of about 20 regular SKUs from their portfolio,including new products from the 「Discovery」series of Chapter and Verse and Pinot Noir in single clones after more than a decade of exploration. And the masterclass full of surprises from their award-winning winemaker Desheng Zhao!

Coravin Confirmed to Join in Wine to Asia 2023

Coravin, Inc. is the first and only global wine technology on a mission to change the way the world experiences wine. Through their innovations, Coravin aims to empower wine enthusiasts, connoisseurs and trade professionals alike to re-imagine the way they taste, serve, drink, sell and market wine. Its award-winning Coravin Wine Preservation Systems enable wine lovers to pour any wine, in any amount, and preserve the life of their bottles for weeks, months or even years.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China.

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