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Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 300 Exhibitors


Over 10,000 Buyers

8 – 10 June  2021
Wine to Asia – Shenzhen


First Wine to Asia Show Successfully Wraps Up, High Expectation for 2021 Edition in June

SHENZHEN, DECEMBER 1, 2020 – The inaugural Wine to Asia Shenzhen International Wine and Spirits Fair concluded on November 21, with 200 producers and importers and 3,000-plus trade visitors, including buyers, associations and media from across China, joining the two-day show. Preparations now start in earnest for the next Wine to Asia, June 8 to 10 in Shenzhen.

Wine to Asia is the only international and professional wine and spirits trade show in the Greater Bay Area. The data from visitor registration reveals that the show attracted not only local trade visitors but also many from Shanghai, Beijing, Fujian, Zhejiang, Guangxi, Jiangsu, Sichuan, Hunan, Shandong and Hubei.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China

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