Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 450 Exhibitors


Over 15,000 Buyers

Wine to Asia 2023, the First International Professional Wine and Spirits Exhibition in the Greater Bay Area Based in Shenzhen is about to Open in May

Business, innovation and growth. These are the three guidelines of the first edition of Wine to Asia ready to become, from 11 to 13 May, the first international trade show since the beginning of the year 2023 in China. Wine to Asia Shenzhen International Wine & Spirits Fair – organized by Veronafiere and Shenzhen Pacco Communication – aims to be the key trade show in one of the most strategic areas in Asia, the Greater Bay Area.

Group Visiting Campaign of Wine to Asia 2023 Starts!

Wine to Asia Shenzhen International Wine & Spirits Fair group visiting campaign starts now! If you are a professional buyer from wine related industry such as importer,  distributor, retailer, horeca, e-commerce,  supermarket etc., you may sign up for the group visiting campaign!

30 Days Countdown! “Lucky Draw” Launched, Visitor Pre-registration Underway!

Wine to Asia

is about to be staging!

Official Masterclass Schedule Revealed, Registration Now Opens!

Two official masterclasses focused on two major Chinese alcoholic beverages – wine and baijiu, offering in-depth analysis and insights into winemaking and market trends.

Wine to Asia Exhibitor Masterclass Schedule Released, Registration Now Opens!

Nearly 30 high-quality exhibitor masterclasses led by key industry players organized by wine region associations, famed brands and wineries.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China.

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