Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen, is jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication. It is a new professional and effective trade-focused platform for international producers and dealers to connect with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.


Over 100 Medias


Over 500 Exhibitors


Over 15,000 Buyers

Important Notice of Wine to Asia 2022

Dear exhibitors, partners and visitors,

In accordance with China’s COVID Taskforce of the State Council to avoid large-scale events such as exhibitions from September 10 to October 31, 2022 Wine to Asia Shenzhen International Wine & Spirits Fair, will not be held as scheduled from 22 to 24, September in Shenzhen Convention & Exhibition Center. The new dates will be announced soon and the venue will remain the same. We will confirm full details shortly and keep you fully informed of any further developments.

The decision has been made with complying to the government’s guidelines and in close communication with venue and our global team. Wine to Asia team will adhere to producing a highest-quality international wine & spirits trade event for our exhibitors, visitors and Chinese wine market.

Food & Wine Journey: Introducing Italian Culinary Excellencies reached more than 500 buyers in the Southern part of China

GUANGZHOU – JULY 4, 2022 – The promotion event Food & Wine Journey: Introducing Italian Culinary Excellencies held by Italian Trade Agency (ITA/ICE) Canton Office, and powered by Wine to Asia, China-Italy Chamber of Commerce came to an end and reached more than 500 buyers in 4 cities. The Roadshow has been kicked off in Guangzhou and it went on with Dongguan and Changsha and the last stop, last Saturday, has been Xiamen.

What is Orange Wine?

Fuller bodied with tannic texture, orange wine is made from white grapes fermented with their skins for days, weeks or even months. The process of making orange wine is always “natural” that uses little to no additives and sometimes not even yeast.

Historically, this style dates back centuries. Nowadays, orange wines become popular and represent a relatively small, but very important niche in the global wine market including China.

Italy Pavilion by Italian Trade Agency with 170 exhibitors, an unmissable annual event for Wine and Spirits industry—— Wine to Asia 2021.

Wine to Asia will return for the second year from 12 to 14 August 2021 in Shenzhen, and based on last year’s success, the ITA/ ICE – Italian Trade Agency will upgrade the exhibition lineup this year, with the number of wineries/associations and brands increasing to 170, bringing together thousands of wines from 16 regions in Italy! In addition, 13 independent Italian exhibitors will also bring premium wines.


After more than 30 years of rapid development, Shenzhen – the world’s most successful special economic zone – has become an international metropolis with GDP per capita reaching 193,000 RMB and the economic output more than 2.42 trillion RMB, ranking the top five in Asian cities.

“Outline Development Plan for the Guangdong – Hong Kong – Macao Greater Bay Area” was promulgated and implemented in order to make Shenzhen the leading city of this world-class Bay Area.

The first and only “Demonstration Pilot Zone for Socialism with Chinese Characteristics” was settled in Shenzhen, reaffirming Shenzhen as the core engines of Guangdong – Hong Kong – Macao Greater Bay Area. Shenzhen will rank among the top cities in the world in R&D innovation, emerging industries, public service and other fields. The location of Shenzhen is excellent, within 3 hours flight to Thailand, Vietnam, Philippines and other Asian countries. In addition, Shenzhen is the center of the Guangdong-Hong Kong-Macao Greater Bay Area. More than 3,000 importers gathering in this city. The Wine imports in Shenzhen occupy 30% of the total in China.

Media Partners